Know the hidden SEO in Social Media

Know the hidden SEO in Social Media
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Gone are the days when social media meant only making friends. Social media marketing has taken off like never before and it is no child’s play if you are thinking of getting into it. But SEO and Social media, what is the connection? A deep one, as search engines value people’s choice and if you are abuzz on these, search engines will definitely notice you.

 

If you are thinking how social platforms like Facebook and twitter are affecting your website and SEO strategy, here is how:
•    Social media is critical for online presence
With an account on any of these platforms, you can post and share all information about your business or products. This means you are able to reach a greater audience and are able to get better online presence than any other technique. Social interaction can get you more customers than your actual marketing strategy if you focus on this area and give a little effort and time into it.
•    Social links can get your site “real” traffic
More links on the internet help in better rankings. But most of the times, SEO managers build links that sit at deserted sites of internet and are hardly noticed. Social links don’t rot with time and instead have the potential to get real traffic to your website by reaching potential customers who can quickly turn into leads. More visitors=better ranks=good SEO.
•    Social links are similar to “like buttons”
Even Google keeps a track of your social presence as this helps it combat the “fake links” and improve the overall quality of website ranking system. More links on social sites means more “real” people like and visit your site and this helps Google decide your popularity. With actual people putting these links on top platforms like Twitter, Facebook, Pinterest etc. your content and your business gets the attention it surely deserves, both from customers as well as the search engines, which is beneficial for SEO.
There is more coming-up in our next session – Image Optimization for Good SEO. Stay tuned.

 

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