Is your URL name right for SEO?

Is your URL name right for SEO?
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We promised we will take you from top to bottom of an optimized website and so we begin from the uppermost area- URL structure or domain name of the website. When it comes to keeping your website SEO-friendly, URL or the address that you see on the top of your website is a key element. Our sole purpose here is to catch the eye of the search engine bots and if you keep certain rules in mind, your website will get better grades and will make it easier for the prospects to discover your business.

 

Here are some things that you need to keep in mind while structuring your URL:
1.    Keep it simple – In case you haven’t noticed yet, the search engines certainly possess a mind of their own and just like us, they prefer simple and easy-to-read URLs. Make sure that your URL is easy and readable; this makes sure that the search engines have better access.
2.    Put in relevant keywords – Here, putting and not stuffing keywords is a great way to attract the right customers. Keyword-rich URLs help the customers as well as the bots understand the nature of your business and such URLs are also considered and visited by users more than the ones which are random.
3.    Let the URL give an idea of the content inside – It is a good practice to have your content’s topic included in the URL. For ex: www.mensport.com/products/whiteshirt.html. Here the user as well the search engine knows the exact content of the page. Putting in random numbers or absurd characters confuses the readers while a properly chained URL gives the right amount of coverage to your content.
4.    Befriend the canonical tag – Sometimes, two or more URLs lead to the same content and this can affect the ranking of both URLs. To avoid this, Canonicalize the domain by using 301 redirect or <rel=”canonical”> tag in the head section of both pages.
5.    Hyphens appreciated (no dashes) – Remember those annoying %30 characters in various addresses. They are the result of using dashes. Avoid these and use hyphens instead. They are preferred ways of structuring URLs from the point of search engine optimization.

There is more coming-up in our next session – Hidden SEO in Social Media. Stay tuned.

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