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Are you missing out an easy SEO trick?

Are you missing out an easy SEO trick?
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Search engine optimization is highly affected by the use of images. Optimizing all elements of a page is vital because if you don’t, the overall result can be ugly and that is why images, too, deserve some attention. In fact speaking with proof, images deserve real attention because they are responsible for bringing traffic from image-based search engines, just like Google Images.

 

Fortunately, the image optimization, for SEO and a fabulous website design, is easier than you think and requires no “coding” knowledge (if you are apprehensive of that).

Read on to know how you can yourself do the image formatting to meet SEO standards:

Insert “Alt text”
This is a tag that lets the search engines understand the content or the story behind a picture. Google doesn’t talk in our language (as yet!) and so we need to insert this “img alt text” to tell it, like this:
<img src=”red_car.jpg” alt=”Red Car” />

Piece of cake, right?

Check File Size
For websites, faster load times are quintessential for enhancing user experience as well as ranking on SERPs. Image is an important determinant of page load times. Thus, image file size should be maintained to load faster which in turn improves the websites speed. File size depends on the kind of extensions used like png, jpg, jpeg and gif. Make sure that the extension is according to your need and the size is not too large. Avoid resizing large images using HTML tags, use image editing tools instead.

Don’t forget the File Name
Having images with file names “DS74092.jpg” is really confusing, for you as well as the search engine bots. Always use descriptive names that will help search engines rank your images better. So using “red_moon.jpg” is always a better and more organized way of naming image files. Use hyphens instead of dashes, as explained in the previous post.

Put relevant Captions
Although there is no direct proof of captions enhancing your rankings or SEO factor, but there is proof that captions do help combat high bounce rates.
Bounce rate is when a user clicks on your page (here, image) and instantly presses the back button and bounces to the search page. The more this bouncing happens, the lower your ranking as this shows search engines that your page does not have relevant content.
Putting in proper captions beside the title can help attract the right audience and lessen your bounce rate, indirectly boosting search engine optimization.

There is more coming-up in our next session – Responsive Design for Good SEO. Stay tuned.

 

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